From Zero to One: A Founder's Playbook

What we wish we'd known before the first launch — distilled into a repeatable early-stage operating system.

Why this matters now

The landscape has shifted faster in the last eighteen months than in the previous decade. Teams that internalise these primitives ship more reliable products with smaller surface area.

The core idea

Start from constraints, not features. When you anchor on the real bottleneck, the architecture tends to design itself.

• Reduce moving parts before adding new ones.
• Measure the thing you intend to improve.
• Make the default path the correct path.

Putting it into practice

Below is the shape of an approach we keep returning to across very different problem domains.

Good systems are forged, not assembled — shaped under pressure until they're sharp enough to cut through.

A pragmatic checklist

1. Define the one metric that matters.
2. Ship the smallest honest version.
3. Instrument, then iterate.

None of this is novel in isolation. The compounding advantage comes from doing all of it, consistently, for long enough.